Scale Your Local Service Business Predictably With Our Facebook Ads System

Campaign Setup Done Right

How your campaign is structured matters as much as the ads themselves. We build yours around your budget and your market, so every dollar works from day one.

Creative That Stop The Scroll

We research your market, come up with the ad concepts, and write the scripts. All you have to do is film short clips so we can make ads authentic to your brand. Once you send us the raw footage our editors create the final ads.

Targeting the Right Customers

Your ads only show to people in your service area who are likely to need your services.

Automated Follow-Up System

Automated texts and emails are used to instantly contact, follow up, and nurture every lead to ensure they don’t slip through the cracks while you’re on a job.

Ongoing Optimizations

We monitor your ads and are constantly split testing and optimizing your campaigns so you are getting the best return on your ad spend as possible.

Tracking What Matters

Every month you get a clear report on what you spent, how many leads came in, how many became customers, what each customer cost you and what they are worth to your business.

“We at GermBustMyBins had the pleasure of working with Merula this summer and thoroughly enjoyed the expertise and support we received. I highly recommend Merula for Bin Cleaners looking to spread the word about their business and grow through referrals. Very professional!”

“We have worked with Merula for 2 seasons here at CMAX Sanitary Riverside County. Really have been impressed with their quality of service and support. Definitely would recommend them to any Bin Cleaners out there trying to increase leads.”

“We had a great experience with Merula. They created ads that took our marketing game out of the prehistoric era and really drove our leads through the roof! I highly recommend them, they are an efficient team and very pleasant to work with!”

“Definitely a great method for generating leads at a good price. I really like working with Merula and would highly recommend them!”

“Working with Merula has been a great experience. From day one, their onboarding process was quick, organized, and easy to follow. Their team is responsive, easy to communicate with, and always willing to answer questions or adjust strategies as needed. What really sets Merula apart is that they don't simply generate leads and dump them into a spreadsheet hoping you figure it out. They build and manage an entire sales CRM system that helps you communicate with leads, organize, track, and nurture every lead through the sales process. Having that infrastructure in place has made a huge difference for our business. In a little over two months, we generated 319 leads at an average cost per lead of just $5.71. The volume and quality of leads, combined with the systems they've built around lead management, have given us the tools we need to grow efficiently. If you're looking for a marketing partner that offers more than ads and actually helps build a repeatable sales process, I would absolutely recommend Merula.”

“Merula has been an absolute pleasure to work with. Their expertise and knowledge of social media has completely changed my business. I will continue to keep on using Merula because of their great communication and their competitive pricing.”

I've tried agencies before and got burned. Why are you different?

How do I know your results are real?

How is this different from third party lead providers?

How fast until I see leads?

Do I own my ad account and my leads?

What if another company in my area wants to work with you?